For every summer ice cream box sold a donation is made to FeedMore WNY. I can admit it is sometimes hard to imagine what a donation can look like. I know, I know, I've been that jaded consumer too. Where does my money go? Does it matter? I'm here to tell you yes, your donation matters. As for what your donation looks like? It looks like 50 jars of peanut butter. I had reached out to FeedMore WNY in the past to let them know about the donation component of the ice cream box.